🇺🇸 Variety Coffee reaches ten New York shops with Greenpoint opening
Variety Coffee Roasters has reached ten shops with its newest cafe at Greenpoint Landing in New York, inside the landmark Astral building. The Brooklyn-born roaster opened the Franklin Street site in June, but the new report details its coffee programme, 18-year local run and equipment-led bar: a hand-painted three-group La Marzocco Linea PB with dedicated Mahlkönig grinders.
Why it matters: Variety is one of New York’s enduring independent roasting names, and this is a useful Greenpoint option for espresso, brewed coffee and seasonal single origins rather than a generic neighbourhood cafe. The new room also marks a meaningful scale milestone while keeping roasting in East Williamsburg, so its expansion still has a direct connection to the city’s specialty-coffee infrastructure.
