Proper Order Coffee Co sits just off Smithfield Square, north-west of Dublin's central shopping streets and close to the Jameson Distillery route. The current Distillery Building room is brighter and more open than a tiny espresso bar: exposed concrete, standing tables, retail bags, a run of brewing gear, and a pastry counter that pulls almost as much attention as the machine.
That setup gives the visit a clear rhythm. Come in for a flat white, cortado, filter, or seasonal latte, add the cardamom bun if it is still on the counter, then decide whether you are staying for twenty minutes or leaving with beans. Proper Order is not a brunch cafe pretending to be a coffee shop. It is a coffee-first Smithfield stop with enough space to pause, enough pace for takeaway, and a retail shelf that rewards a browse.
Coffee
Espresso is the anchor. The shop built its reputation on champion-barista detail, quick service, and a multi-roaster approach rather than a single house-roast lane. That still shapes the menu: familiar milk drinks sit beside guest coffees, bags from sought-after roasters, and a few specials that are treated as coffee drinks rather than dessert in a cup.
The better order is simple: a cortado or flat white if you want the house in its quickest form, a seasonal latte when the listed flavour sounds genuinely appealing, and a bag from the shelf if you want to keep tasting after you leave Dublin 7. Prices can run high for specials, and the service can feel brisk when the queue is moving, but the bar is strongest when you let it be direct.
Filter
Filter is the reason to slow down after the quick espresso order. The guest-roaster shelf gives the bar a changing, Nordic-leaning range, with DAK and similar names fitting naturally beside the espresso menu. The result suits drinkers who want a lighter, cleaner cup and a little choice without turning the visit into a formal tasting session.
If espresso is the fast lane, filter is the better slow lane. Order it when you have time to stand by the counter, sit with a book, or compare what is on retail. The room is not hushed, and weekends can make it too busy for lingering, but a filter here has enough intent behind it to justify the detour.
Pastry
The pastry counter is no longer a minor add-on. No Messin, Proper Order's sibling bakery, gives the shop a stronger food side than the menu size first suggests. The cardamom bun is the headline order, with cinnamon buns, cruffins, cakes, and other sweet bakes doing the work that a fuller brunch menu would do elsewhere.
Treat food here as coffee-and-bun first, with sandwiches a weekday extra rather than the main reason to come. The best pastry may be gone by midday on busier days, and Friday doughnuts can shift the counter quickly. When the counter is stocked, though, Proper Order has a stronger sweet pairing than most Dublin coffee bars with this much focus on brewing.
Service & Room
The room has more breathing space than the early Proper Order mythology suggests, but it still behaves like a bar built around movement. Standing tables make sense for solo visitors and quick cups; the brighter seating works for a short catch-up, reading break, or laptop burst earlier in the day. It is less convincing as an all-afternoon office, especially when Smithfield is busy.
The design leans clean and practical: concrete, pale surfaces, coffee gear, bags, and the kind of counter display that keeps your attention on what is being made. That can read slightly clinical if you want softness, and some visitors find the pace blunt. Choose it for high-quality coffee, pastries, and beans to take home rather than for cosseting cafe comfort.
Why Filter Notes shortlisted Proper Order Coffee Co
Proper Order Coffee Co is shortlisted because it gives Dublin a compact coffee bar with real range: sharp espresso, filter worth slowing down for, seasonal drinks, a guest-bean shelf, and No Messin pastries that can define the visit. Cross town for a cortado, a cardamom bun, and a bag from the retail shelf; know before going that this is a short, coffee-led stop rather than a leisurely brunch room.